El equipo que nadie ve
The team nobody sees: what it takes to be the technical team behind agencies in the United States, from Central America.
Guatemala City ·
Technology lead · Speaker
The only h1 on the page. Headings never skip a level.
I’m Cristian Sánchez, a technology lead from Puerto Barrios, Guatemala. For eighteen years I’ve been the person behind the site: first as a junior developer, then leading teams, and now as Lead Developer at NinjaSource, the development team working quietly behind digital agencies in the United States.
The photo is the LCP element: it loads first and has its size set, so nothing jumps.
Film credits, because nobody ever reads a footer.
I’d rather be very good at a few things than available for everything.
No carousel. Nobody in history has clicked slide 3.
Websites, web apps and SaaS products on whatever fits the job: WordPress, HubSpot, Astro, Node. Plus the integrations that wire them into the rest of the business.
WordPress · HubSpot · Astro · Node · Cloudflare · APIs
Accessibility and performance, measured before and after. The improvement goes on paper, not on a feeling.
WCAG 2.2 · Lighthouse · Core Web Vitals · Playwright
A development team in Guatemala, Honduras and Ecuador that agencies in the United States treat as their own dev department.
The rule I don’t bend: AI drafts proposals, audits and code reviews. A person on my team reads and signs everything that leaves.
Most of my work went live under an agency’s logo, which is how it should be. These are brands I built for over the years.
Names only. The work itself lives on other people’s domains.
Puerto Barrios is a port, so this is a cargo manifest.
Born in a port town on Guatemala’s Caribbean coast. Wrote my first HTML at Colegio Itzagual.
Moved to the capital. I’ve called myself porteño ever since.
A junior developer job asked for WordPress. I learned it from a tutorial in English and passed the test.
Campus Party, my first trip abroad. Around then I was building microsites for TV shows at FOX Channels.
Started Witlab as a company of one. WordPress sites first, then automations, mostly for real estate.
Left my job to run Witlab full time. Spent part of that year volunteering with kids in Pereira.
The pandemic nearly took Witlab down. One client in the United States kept it standing.
Led a development team for a company in Costa Rica, then built one from scratch for an agency in New York.
Lead Developer at NinjaSource, with a team across three countries.
Talks for tech communities about building software, and teams, from Central America.
The team nobody sees: what it takes to be the technical team behind agencies in the United States, from Central America.
Also a volunteer at WordCamp US and an organizer of the WordPress community in Guatemala.
Cristian Sánchez is a technology lead and the Lead Developer at NinjaSource, a development company that works as the technical team behind digital agencies in the United States. He has been building for the web since 2008, has spoken at WordCamps in Mexico City, Bogotá and Guatemala, at WordPress San José and at BT7 in San Salvador, and helps organize the WordPress community in Guatemala. He was born in Puerto Barrios, on Guatemala’s Caribbean coast.
A mailto link and a copy button. No form, so no spam filter and no third-party script.
info@cristiansanchez.net