Cristian Sánchez

Guatemala City ·

Technology lead · Speaker

Most of my work ships with someone else’s name on it.

The only h1 on the page. Headings never skip a level.

I’m Cristian Sánchez, a technology lead from Puerto Barrios, Guatemala. For eighteen years I’ve been the person behind the site: first as a junior developer, then leading teams, and now as Lead Developer at NinjaSource, the development team working quietly behind digital agencies in the United States.

Cristian Sánchez in a black polo shirt, hand on his chin, looking up
Fig. 1. Thinking about a bug nobody has reported yet.

The photo is the LCP element: it loads first and has its size set, so nothing jumps.

Websites don’t roll credits. If they did, mine would read like this.

Film credits, because nobody ever reads a footer.

  1. Junior WordPress Developer MW Consulting 2009
  2. Executive Developer FOX Channels 2010–2012
  3. Tech Lead TPP eMarketing 2012–2013
  4. UI Developer Katch 2013–2016
  5. Founder Witlab 2014–2022
  6. Technology Lead CriticalMass 2022–2023
  7. Lead WordPress Developer An agency in New York 2023
  8. Lead Developer NinjaSource Now

Three things fill most of my weeks.

I’d rather be very good at a few things than available for everything.

No carousel. Nobody in history has clicked slide 3.

The rule I don’t bend: AI drafts proposals, audits and code reviews. A person on my team reads and signs everything that leaves.

Some names I can say out loud.

Most of my work went live under an agency’s logo, which is how it should be. These are brands I built for over the years.

Names only. The work itself lives on other people’s domains.

Porteño, then capitalino, then everywhere.

From
Puerto Barrios, Izabal
Based in
Guatemala City, UTC−6
Building since
2008
Team
Guatemala, Honduras, Ecuador
Languages
Spanish, English, a little Italian
Countries visited
18, on four continents
WordPress.org
hansengine

Puerto Barrios is a port, so this is a cargo manifest.

  1. 1990 Puerto Barrios

    Born in a port town on Guatemala’s Caribbean coast. Wrote my first HTML at Colegio Itzagual.

  2. 2001 Guatemala City

    Moved to the capital. I’ve called myself porteño ever since.

  3. 2008 Guatemala City

    A junior developer job asked for WordPress. I learned it from a tutorial in English and passed the test.

  4. 2011 Valencia, Spain

    Campus Party, my first trip abroad. Around then I was building microsites for TV shows at FOX Channels.

  5. 2014 Guatemala

    Started Witlab as a company of one. WordPress sites first, then automations, mostly for real estate.

  6. 2016 Pereira, Colombia

    Left my job to run Witlab full time. Spent part of that year volunteering with kids in Pereira.

  7. 2020 Guatemala

    The pandemic nearly took Witlab down. One client in the United States kept it standing.

  8. 2022 Costa Rica · New York

    Led a development team for a company in Costa Rica, then built one from scratch for an agency in New York.

  9. Now Guatemala · Honduras · Ecuador

    Lead Developer at NinjaSource, with a team across three countries.

On stage, in Spanish or English.

Talks for tech communities about building software, and teams, from Central America.

Latest talk · WordCamp Guatemala · Universidad Galileo · Oct 10, 2026

El equipo que nadie ve

The team nobody sees: what it takes to be the technical team behind agencies in the United States, from Central America.

Where I’ve spoken

  • WordCamp Guatemala Guatemala City
  • BT7 Festival San Salvador
  • WordCamp Bogotá Colombia
  • WordCamp Mexico City Mexico
  • WordPress San José Costa Rica

Also a volunteer at WordCamp US and an organizer of the WordPress community in Guatemala.

What I talk about

  • Working with US agencies from Latin America
  • The bugs nobody reports
  • Accessibility you can prove
  • Performance as a habit, not a project
Invite me to speak

Speaker bio, ready to paste

Cristian Sánchez is a technology lead and the Lead Developer at NinjaSource, a development company that works as the technical team behind digital agencies in the United States. He has been building for the web since 2008, has spoken at WordCamps in Mexico City, Bogotá and Guatemala, at WordPress San José and at BT7 in San Salvador, and helps organize the WordPress community in Guatemala. He was born in Puerto Barrios, on Guatemala’s Caribbean coast.

Now · October 2026

A project, a talk, or a coffee in Guatemala City.

A mailto link and a copy button. No form, so no spam filter and no third-party script.